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Giulia Negri

Giulia Negri, descends from a long-lineage of grape growers in La Morra’s Langhe commune.  After completing studies in management and biology, she returned to La Morra to learn the secrets of making fine wine in her native Piemonte. She started small, releasing microcuvées under her own label, and eventually took over the totality of vineyard management and production in 2014 at the age of 24.

The winery is in the heart of the Serradenari Cru of La Morra – the highest point in the Barolo zone, with vineyards peaking at 536 metres above sea level. Giulia is passionate about crafting Barolo with a Burgundian sensibility, she even inherited small parcels of Chardonnay and Pinot Nero that her father planted in the estate’s cooler, north-facing sites, allowing her to pay tribute to Burgundy through the lens of Piedmontese soil. 

But Nebbiolo rules in these parts, and Serradenari gives Barolo of the highest standard. The elevation in combination with the mosaic of soils unique to this part of the Langhe provides Barolos marrying delicate floral aromas and elegant fruit with a deep mineral foundation. With fine-grained, tightly knit tannins these wines charm in their youth but have the structure for serious bottle ageing. 

Upon her arrival at the estate, the modest cellar was filled with small Burgundian barriques. After tasting around the Langhe and learning from some of Barolo’s most distinguished growers, Giulia realised that large casks were key to preserving Nebbiolo’s tension and mystical energy. She gradually replaced smaller barrels with botti grandi barrels to maximise an honest expression of terroir. Her artisanal approach and traditional production methods include sustainable viticulture, eschewal of commercial yeasts and additives, hand harvesting, filtration, and long macerations in the cellar.

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