Building Wine Lists

So many trends and changes are happening in the wine world that the rule book on restaurant lists has most definitely been thrown out. With retail, this ever evolving nature calls for a constant sense of adaptation and creativity in responding to your customers needs and wants.

To create a wine selection which appeals to your customers we’ve put together five broad ideas that are reflecting current trends in the market that you can consider.

Good foundations

You need to have good value, good tasting house wines. For example, here are some choices from Spain:

Mesta Verdejo organic

Mesta Verdejo

Order Code: MESTAW
Refreshing, lemongrass, fennel, white pepper flavours. An excellent aperitif and house wine.

Vintage: 2017



Mesta Tempranillo

Order Code: MESTAR
Ripe red fruit and herbal, rosemary and some liquorice, supple tannins, youthful and un-oaked. Ideal house wine

Vintage: 2017


Choose classics

The key, no matter whats popular at the time is to get the right balance with the rest of the list. Depending on the list, classics such as Rioja, Bordeaux, Riesling and many others can play a supporting or leading role.

Chateau Tayet

Order Code: TAYE14
Chateau Tayet is a 10ha estate located at the beginning of the Medoc, in the commune of Macau and neighbouring Margaux.

Vintage: 2014



Emperatriz Rioja Crianza

Order Code: FECRIA
Black fruit, cherry, spice and toast, silky texture, fine tannins. Aged in American (80%) and French oak barriques for 14 months and for 12 months in bottle.

Vintage: 2014



Sometimes lists try to do too much, and are too thinly spread. It may be better to be a specialist in something: Showcase a region or a variety or a style like sparkling or organic.

Cava Brut Reserva

Order Code: LLBRUT
This organically grown blend of Cava’s traditional trio of varieties offers a gentle nose of pure fresh apple and hints of almond biscuits.

Vintage: 2014

Le Blanc

Order Code: TPLEBL
The Roussanne is the main part with 20% Marsanne and up to 10% Picquepoul. The Marsanne is fermented on skins like a red wine for 30 days. Biodynamic.

Vintage: 2017

Cabriz Tinto Organic

Order Code: CABORG
Red fruits, jam, spices, toasted notes.

Vintage: 2013

Add diversity

We believe that this is where our list is particularly strong – we can offer wines from less obvious grape varieties, regions and styles.

Aphros Loureiro

Order Code: APHROS
A wine with the backbone of granitic minerality, where the aromas are dominated by fruits and flowers, including hints of lime and orange with the essential oils of their skins.

Vintage: 2016


DMZ Chenin Blanc

Order Code: DMZCHE
Green apple, apricot, light honey and floral, use of some old French oak barrels and 4 – 6 months aging on lees.

Vintage: 2018

Vinho Verde

Order Code: VVERDE
“Portugal is a specialty of WineMason…A blend of Loureiro and Avesso (both native to Northern Portugal) grown on granite soils, this is packed with bright apple and citrus flavours, brisk acidity and a distinct green apple skin tang.” – Leslie Williams, The Irish Examiner, 2016

Vintage: 2017

Consider limited offers

Wines on a blackboard, monthly wines, or wine and food tasting menus all offer an opportunity to experiment with different wines and get customer feedback. They also give you flexibility to reflect seasons or specific times of year.

Blackboard wines also increase the average spend per bottle: In our analysis on restaurant sales, the average spend per bottle on a blackboard wine is 10% higher than a wine from a list.

Cuvee Vom Berg

Order Code: MNVOMB
A blend of Syrah and Blaufrankish this is a knockout wine, fruit focused with supple tannins and pure acidity, great finesse, quite pinot like in style.

Vintage: 2014


Redoma Branco

Order Code: NIREBR
An oaky white to appeal especially to Graves or Burgundy lovers. Grown in high altitude 60 year old vineyards at 400m to 800m – giving a longer and cooler ripening period. The main varieties are Rabigato and Codega.

Vintage: 2016

Orbitalfrontal Cortex

Order Code: BBORBI
A blend of Grenache Blanc, Fernão Pires, Chenin Blanc, Verdelho, Semillon and Clairette Blanche – a complex wine. Pear, white peach, earth and spice on the nose while the palate is lean and very flavourful with bright acidity and a pithy finish.

Vintage: 2016