What is it? Qu’est-ce que c’est?
Wine à la Mason was an initiative we created as a team in response to the tumultuous trading conditions we experienced during the Covid-19 lockdown. We pre-selected and pre-packed mixed cases of wines at three different price points. All of the wines are imported solely by us, from amazing wineries all over the world, with whom we love to work.
Et voilà – Wine à la Mason!
What we achieved through this initiative was a minimal contact service that drove sales for both our independent retailers and ourselves. We also provided an element of convenience for our retailers. We packed and labelled the boxes with minimal contact and delivered from our warehouse to participating retailers.
An example of this offering was The Wine Mixer Box. It was something slightly different, summery and fresh, perfect for BBQ weather! With six straightforward cocktail recipes included in the box.