There are so many wines on the market to choose from. Whether you’re putting a wine list together for a shop, restaurant or winebar, there are different approaches you can take.
To create a wine selection which appeals to your customers we’ve put together five broad ideas you can consider.
You need to have good value, good tasting house wines. For example, here are some choices from Spain and Portugal:
Order Code: MESTAW
Refreshing, lemongrass, fennel, white pepper flavours. An excellent aperitif and house wine.
Pinta Negra Tinto
Order Code: NEGRAR
Tempranillo, Castelao and Syrah, rich plummy fruit with supple tannins, a by the glass wine which delivers.
The key is to get the right balance with the rest of the list. Depending on the list, classics such as Rioja, Chianti, Bordeaux, Riesling and many others can play a supporting or leading role.
Emperatriz Rioja Reserva
Order Code: FERESA
Tempranillo, Garnacha, Viura and Graciano, aged for 23 months in new American and French oak barrels.
Order Code: MONCC2
Predominately Sangiovese 90% with Canaiolo and Colorino, this sees no new oak but is aged in large slavonian oak for 12 months.
Sometimes lists try to do too much, and are too thinly spread. It may be better to be a specialist in something: Showcase a region or a variety or a style like sparkling or organic.
Order Code: SPFALO
This is the antithesis of overt fruitiness: It delivers an elegant wine, which is lightly nutty and savoury – and very refreshing.
Order Code: MESTAR
This wine has notes of ripe red fruit, rosemary and some liquorice; it has supple tannins, is youthful and un-oaked.
Paco dos Cunhas
Order Code: PACOCU
One of our best selling wines last year and listed in Wilson on Wine 2015. This new vintage has a new label.
We believe that this is where our list is particularly strong – we can offer wines from less obvious grape varieties, regions and styles.
Order Code: NIROTU
Bramble fruit with fresh acidity, un-oaked.
DMZ Chenin Blanc
Order Code: DMZCHE
Green apple, apricot, light honey and floral, use of some old French oak barrels and 4 – 6 months aging on lees.
Order Code: MULICO
A fortified Portuguese wine but not from Douro.
Consider limited offers
Wines on a blackboard, monthly wines, or wine and food tasting menus all offer an opportunity to experiment with different wines and get customer feedback. They also give you flexibility to reflect seasons or specific times of year.
Blackboard wines also increase the average spend per bottle: In our analysis on restaurant sales, the average spend per bottle on a blackboard wine is 10% higher than a wine from a list.
Cuvee Vom Berg
Order Code: MNVOMB
A blend of Syrah and Blaufrankish this is a knockout wine, fruit focused with supple tannins and pure acidity, great finesse, quite pinot like in style.
Order Code: NIREBR
An oaky white to appeal especially to Graves or Burgundy lovers. Grown in high altitude 60 year old vineyards at 400m to 800m – giving a longer and cooler ripening period. The main varieties are Rabigato and Codega.
Piquepoul Frisant Blanc de Blancs
Order Code: MASSP
A refreshing alternative sparkling wine made in the charmat method.